Johnson's Cottontouch Newborn Baby Wash & Shampoo, Review
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Innovation
three Ways Johnson's® Scientists Are Using Cotton to Assist Make Bath Time Amend for Babies
It's a revolutionary thought to aid answer an age-former question: What can I practise to make bath time with my baby less stressful? After years of research, scientists turned to cotton—and used it for the new Johnson'due south® CottonTouch™ line. Welcome to bathroom fourth dimension 2.0.
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ubbles, bathtub toys, playful splashing. Bath time with your infant is supposed to be fun, right?
The reality is that, for many parents, the daily ritual can be fraught with stress, when you're worried about things similar your baby slipping.
So a few years ago, scientists at Johnson's® started brainstorming ways to help address that anxiety. What they discovered was that they could transform the infant bath fourth dimension feel by infusing products with a unique ingredient that came out of the company's research about touch: cotton.
"During our consumer studies, cotton kept coming up as something people identify with every bit being gentle, soft and natural," says 
, Senior Scientist, Baby Franchise R&D/Production Development, Johnson & Johnson.
Armed with these findings, the brand created its new CottonTouch™ line, which includes a newborn launder & shampoo and balm—all infused with real cotton fiber.
It's also a renewable resource, which parents can feel good about, explains Janet O'Regan, director of nonwovens marketing at Cotton fiber Incorporated. "Plus, the plants are drought-tolerant. In the U.Southward., ii-thirds of the cotton fiber crop grows just from rainfall, so no extra water is needed."
Every bit the new line arrives in stores, we talked to the scientists behind CottonTouch to learn more about the truly innovative means cotton fiber tin can aid enhance your baby'due south bath time experience.
1.
Information technology's delicate and soothing on your baby'southward skin
"Cotton is soft, absorbent and naturally hypoallergenic," O'Regan says. "That's a big reason why information technology has always been used in medical products, like gauze and bandages."
Johnson's® CottonTouch™ Newborn Wash & Shampoo contains real cotton fiber
Cotton fiber fibers also maintain a 6% wet level, no matter how humid or dry out the surrounding environment is, O'Regan adds. Skin likes to have simply a fiddling bit of moisture next to it—not also much and not too little—and so that'south why cotton ends upward feeling and so good confronting it.
This experience-adept quality of cotton wool is especially important when it comes to your little i's delicate pare, which is why newborns are swaddled in cotton fiber blankets. "When babies are born, their skin is up to 30% thinner than more than mature peel, making it fifty-fifty more than sensitive," O'Regan explains.
And so Johnson'south scientists took this intel and refined the milling process just so to infuse the products in the CottonTouch line with forms of cotton that suspend, every bit opposed to deliquesce, in the formulations. "As a upshot, the cotton sits on the surface of your baby's skin, rather than getting absorbed, giving it a soft, powdery, velvety experience," Dinapoli-Marzano explains.
Then how exactly does this assistance better bathroom time?
Products that feel expert on the skin, similar Johnson's® CottonTouch™ Newborn Wash & Shampoo, encourage more meaningful parent-baby bonding through interactions like massage and play.
In fact, Johnson'southward researchers found that parents who used the CottonTouch line reported having more than playful moments with their fiddling ones during the bath routine than when they used a line that didn't feature cotton fiber ingredients.
ii.
It leaves no residue
When parents used CottonTouch products, there were more than emotional moments during bath time.
"In our research, parents told us the products allowed them to feel their baby—not their baby covered in soap," says 
, Senior Scientist, Global Infant Research and Development Platforms, Johnson & Johnson.
That'southward because scientists formulated Johnson'south CottonTouch Newborn Wash & Shampoo to be quick-rinsing.
"The specific blend of ingredients we use ensures that when water runs over your babe subsequently soaping upward, the product leaves no residue behind," Dinapoli-Marzano says.
three.
It tin aid make babies less slippery in the bathroom
The most important hurdle the brand's scientists wanted to assistance solve for is the fear parents have that a soapy babe might slip out of their hands in the bath.
Johnson's® CottonTouch™ Newborn Face up & Body Balm absorbs quickly and leaves skin soft
So they also designed the wash & shampoo with a mix of ingredients that lathers quickly, and so at that place's less time spent with a slick layer of soap on your baby's skin.
During our consumer research, "parents said they had the confidence to move their babies without worrying about the babe slipping out of their hands," Rotella says.
And those benefits interpret post-bath, too.
Because the Johnson's® CottonTouch™ Newborn Face up & Body Lotion absorbs quickly and leaves no unwanted residuum behind on baby's skin, parents will accept a practiced grip on their lilliputian one during massage or playtime.
It's innovative thinking similar this that sets Johnson's products apart, paving the way for more loving moments between parents and their petty ones.
But ask fellow parents themselves.
"Our inquiry found that when parents used CottonTouch products, there were fewer functional moments and more emotional moments during bathroom time," Rotella says. "Parents said they had extra fourth dimension to spend singing, tickling and making eye contact with their baby."
You can store online for the new products at CVS, Walmart and Target.
Source: https://www.jnj.com/innovation/johnsons-new-cottontouch-line-for-babies
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